The start of every year puts us in a state of mind whereby we reassess our priorities and gives us the opportunity to start with a clean slate. It’s that time of year during which we usually have positive energy and our outlook towards life and achieving our most desired goals is optimistic. Well at least that’s the case for the average folk, myself included.

This is the time of year when I reassess what is important to me, ponder on what I’ve accomplished during the past 12 months, and aim to set some key objectives that I feel are important for me to achieve on both the personal and business fronts. What I realized this year is that my goals have always been rather self-centered, always evolving and revolving around ME. This year, and for the first time, I am taking on a new perspective and I feel that a few of my new year’s goals should be about doing something for someone else and/or something else.

A few months ago I came across and was inspired by the Sustainable Development Goals (SDG). The SDG’s were launched by 193 world leaders at the United Nations, this past September 23rd, 2015, where they committed to 17 Global Goals to achieve 3 things in the next 15 years: end extreme poverty, fight inequality, and fix climate change.

Finding out about this initiative made me curious and I started researching to know more about it and how I could make a difference, help drive awareness, and actively be part of it. The main thoughts that came to mind were that there is so much to do in our world, so many people that need help, and that I have to support with at least my grain of sand. This is why I decided to help spread the word about the SDG’s, thereby helping drive awareness about them within my circle of influence, and calling out 3 of the goals as my own, where I believe I can make a difference: goals #4 Quality Education, #12 Responsible Consumption and Production, and #3 Good Health and Well-being.

If you would like to be part of something big, and make a meaningful difference, such as helping to end extreme poverty, fight inequality & injustice, or help fix climate change, the global goals for sustainable development could get these things done in all countries and for all people. Yet this can only happen if everyone knows about it so help TELL EVERYONE you know! Put your grain of sand.

To find out more about the SDG’s go to

To see who else has already pledged support check out and don’t miss

By: Nour Khoury, senior manager, brand and communications leader at Deloitte Middle East

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