By: Jonathan Lahdo, Tadarab intern, Deloitte Middle East

The social media landscape has changed greatly in the past few years. While it was once a viable strategy for a company to focus on expanding its reach organically, changing social feed algorithms has made this almost impossible. That does not mean, however, that paid advertising is the only way to go.

Businesses today, in the context of marketing, are underutilizing one of their greatest assets – their people. In fact, people are at the core of an alternate social media strategy known as employee advocacy. Having your employees act as advocates for your brand allows you to leverage each of their individual networks to expand your reach authentically. It’s as simple as having your employees scroll through a feed of tailored content relevant to your brand where they can share pieces they find interesting to their social media networks. Depending on the tool you use, you can extract a wide variety of metrics to track the performance of the program you implement.

This is just one of the projects I had the opportunity to play a large role in as a Brand & Communications intern with Deloitte Middle East’s Tadarab program this summer. While I was aware of Deloitte’s reputation before beginning my internship, I did not know how much real responsibility I was going to receive.

Throughout the summer, I spoke with external service providers to inform my project research, reached out to Deloitte professionals across the world, and presented to senior management. It is so important to find summer internships where you are doing real work, and I have been fortunate enough to have that experience with Deloitte – the practical skills that I have developed here will be invaluable to me in the future.

Many people don’t realize that an internship is more than just something to put on your resume; it should be an experience that contributes to your professional development through real work and mentorship. The Tadarab program at Deloitte allowed me to have that experience, all in a welcoming office environment with a friendly corporate culture.

“Tadarab” is a Deloitte Middle East talent development program that offers selected college students real-world experience and valuable learning opportunities. It exposes interns to actual work assignments and development through access to over 50,000 eLearning courses. An intern goes through an induction program (Mini Ahlan) and is assigned a buddy for the duration of the internship. Deloitte has received numerous awards in the last few years which include Best Employer in the Middle East, and the Middle East Training & Development Excellence Award by the Institute of Chartered Accountants in England and Wales (ICAEW).

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