By:  Joana Abou Jaoude, Senior Manager, Consulting, and Anna Maria Haddad, Manager, Consulting, Deloitte Middle East

I was happy to take part, again, in the Deloitte Middle East Tax Conference. This time Anna Maria Haddad co-facilitated a session to a number of clients over 90 minutes. One might ask, why speak about Human Capital Trends in a tax conference? Well, this is not just another conference. The Deloitte Middle East Tax Conference has become a platform for CEOs, CFOs, CHROs, and Tax experts to connect, network, learn, get up to speed on all things tax.

To be fair, it is not only tax.

What else?

Deloitte Middle East covers, as part of this conference, a number of topics such as Global Employment Services, Total Rewards, Mobility, and others. In the changing landscape we live in, it has become imperative to think, lead, and operate in a multidisciplinary fashion.


Human Capital matters are increasingly part of board discussions in organizations. This is not an anecdotal statement. In fact, our most recent research both globally and regionally has shown awareness of business leaders around the need to focus on talent. In the midst of talent scarcity and requirements to build national capabilities, Deloitte Middle East has put forward a study around progress and areas for improvement in relation to leadership, happiness and well-being, and digitalization. Additionally, Deloitte has been both witnessing and leading the wake to manage responsibly and to accommodate the varying needs for employee segments: millennials, freelancers, women, and others.

Did our findings resonate?

Deloitte research, market surveys, and interaction with clients reveal increased pressure from the external environment on organizations to change on a faster timeline and do more by combining revenue growth and profit-making with the need to respect and support their environment and stakeholder network. This includes listening to, and actively managing the trends that are shaping today’s world, act as a role model for their peers, and promote a high degree of collaboration at every level of the organization. The conference attendees’ feedback was consistent with the 450+ respondents to our yearly Human Capital Trends Report in the Middle East.

For those who were not at the conference, we believe that it is absolutely necessary to read our Trends and to watch a related video. Spread the word for a workplace that is more connected. As much as we love technology and the digital hype, it is our responsibility to guarantee a workplace that is human where people do not join for the sake of a job; they instead stay for the sake of experiences that will unleash their potential.

The views and opinions expressed herein do not represent nor reflect those of Deloitte. Deloitte shall endeavor, as reasonably as possible, to screen such information which is obtained, to the best of Deloitte’s knowledge, from reliable source. As such, Deloitte cannot guarantee the accuracy of the information featured nor the validity of the opinions and/or analysis and interpretation expressed herein. Opinions, conclusions and other information in this interview/article which have not been delivered by way of the business of Deloitte are neither given nor endorsed by it.

 This article contains general information only, and neither DME, DME affiliates nor any of Deloitte Touche Tohmatsu Limited member firms are, by means of this article, rendering any accounting, business, financial, investment, legal, tax, or other professional advice or services of any nature whatsoever. Information included in the article is not a substitute for such professional advice or services, nor should it be used as a basis for any decision or action that may affect your finances or your business. Before making any decision or taking any action that may affect your finances or your business, you should consult a qualified professional adviser. None of Deloitte Touche Tohmatsu Limited, its member firms, or its respective affiliates shall be responsible for any loss or damages whatsoever sustained by any person who relies on this publication.